Join the best of the best

for two days of:


MODERATED ROUNDTABLES: Discover solutions to your most

pressing issues and opportunities.


ANNUAL STUDY/RESEARCH: Make decisions based on timely, accurate and relevant financial data and market research.



Connect with your multi-location peers.



The Conference

April 24-25, 2017


W Hotel - City Center

Chicago, Illinois

Join the best of the best!

The 2to10 Leadership Conference brings two days of Interactive Round-tables based on the role and business size. There are also General Sessions to provide key insights that will benefit each member of your leadership team. The 2017 conference will feature best practice presentations from 2to10 salon performance leaders in key business categories.


Research / Data:

Each year, 2 to 10 goes through relevant and proprietary research / data at the Conference. The fifth annual Financial Benchmark and Best Practice Study will be distributed, in person, at the Leadership Conference. Confidential Business Scorecards based on submission of P&Ls has moved to an every other year format, 2017 will be the next year for this.



Move beyond today’s best practices to understand and embrace what will be needed to drive success in tomorrow’s business climate.  Tracks include industry experts and salon discussion panels by focus track (marketing, operations, HR/education and finance)



Spend two days with business, creative and thought leaders in the industry. This group of like-minded and similarly situated businesses affords more relevant and valuable interaction to share ideas and tackle challenges most important to well positioned multi-location businesses. During the conference, there are plenty of formal and informal networking opportunities.



Dec. 15 - Jan. 31

$425 each (for attendees 1 & 2)

$325 each (for attendees 3-8)


Jan. 16 - Feb. 15

$495 each (for attendees 1 & 2)

$395 each (for attendees 3-8)


Space is limited to only 250 attendees and tickets will be sold on a first come, first-served basis.



Dec. 15 - Jan. 31 $795

Jan. 16 - Feb. 15 $995


*per salon company

To attend the conference you should be a member of the 2 to 10 Project. For information to becoming a member, please contact  Amanda Hair from Bob Steele by clicking the button below.

Contact Amanda B. Hair

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©2015 2 to 10 Project™