About 2TO10
Overview
The 2TO10 Project, now in year ten, is an exclusive and elite community of multi-location salons and spas.
It was created by industry leader Tom Kuhn to fill a void in the beauty business. A former multi-location owner himself (8 location, $25M multi-state salonspa), there was no place to deepen connections, share data and navigate opportunities / challenges unique to small, regional, multi-unit salon/spas.
2TO10 participants include market leaders from across the USA and Canada with between 2 and 10 locations. As recognized by Women’s Wear Daily, the ‘sweet spot’ of the salon industry. They represent the best in business practices, brand positioning and performance. They also are distinguished by never being satisfied with the status quo and their hunger for going to the next level.
The purpose of 2TO10 is to propel growth opportunities, address critical issues and drive higher performance for its members. At 2TO10, you will find new solutions to today’s most pressing business challenges. You will be able to connect with peers in an intimate, confidential, and dynamic setting. 2TO10 is appropriate for all members of leadership teams, including owners and leaders from marketing, operations, finance, Human Capital, and education.
In addition to the annual conference, 2TO10 has a bank of data from multiple years of research.
This includes benchmarking and business practices, so you get relevant, unbiased data unique to the multi-location model to help in your decision making.
2TO10 includes a 35 years old and under ‘Emerging Leader’ opportunity to connect with their peers, demonstrate leadership and participate in an annual competition co-sponsored by Qnity and Salon Today.
2TO10 is not affiliated with a product manufacturer, and unlike other organizations, has ten or fewer sponsors, resulting in an essentially ‘commercial free’ environment so your time is maximized in connecting with your peers. 2TO10 is ‘not for profit’ and works off a break-even budget – the conference ticket prices are set to cover costs. Our no-frills approach and structured peer sharing is unlike any other format. We are pleased to have eliminated the member fee.