The 2TO10 Leadership Retreat
for Multi-Location Market Leaders
19 - 21 October, 2025 Thompson Hotel Palm Springs
The 2TO10 Project is an exclusive and elite community of multi-location salons and spas.
2TO10 participants include market leaders from across the USA and Canada with between 2 and 10 locations. They represent the best in business practices, brand positioning and performance. They also are distinguished by never being satisfied with the status quo and their hunger for going to the next level.
The purpose of 2TO10 is to propel growth opportunities, address critical issues and drive higher performance for its members. At 2TO10, you will find new solutions to today’s most pressing business challenges. You will be able to connect with peers in an intimate, confidential, and dynamic setting. 2TO10 is appropriate for all members of the leadership team, including owners and leaders from marketing, operations, finance, human capital, and education.
Ready to level up?
Join the best of the best for two days of:
NEW: WELLNESS EXPERIENCES
Escape the daily grid and rejuvenate the mind, body, and spirit through tailored wellness activities, scenic nature explorations, and holistic health practices.
MODERATED ROUNDTABLES
Discover solutions to your most pressing business issues and opportunities through peer dialogues.
INDUSTRY DATA
Make smarter decisions based on timely, accurate, and relevant multi-location data and research.
NETWORKING
Connect with your multi-location peers in an intimate setting. For salon owners, and leaders from marketing, education, operations, HR, and finance.